Founded in 1957, the Sickle Cell Disease Foundation is the first and oldest non-profit, social service, sickle cell disease organization in the United States today. The Sickle Cell Disease Foundation has maintained a viable and reputable organization for over 60 years. ​

 

Substantial Media was hired by the Sickle Cell Disease Foundation to undertake a multifaceted project aimed at rejuvenating their digital presence.

 

The project encompassed a thorough comprehensive content audit to streamline their online messaging.

 

Substantial Media orchestrated a complete overhaul of the foundation's website, implementing SEO techniques to enhance visibility and accessibility.

 

Additionally, we devised a strategic marketing and communications rollout plan to seamlessly introduce the revamped website to the target audience along with comprehensive web training sessions for SCDF staff, ensuring proficiency in managing the newly developed platform.

 

Substantial also developed a digital ambassadors toolkit, empowering advocates to champion the cause online. Substantial hopes to continue working with the foundation to enhance its overall digital footprint.